Roux Staging

Return on Staging Investment
The following is a summary of the results of HomeGain’s 2007 national survey, based on the ten areas of home improvement identified by real estate agents in HomeGain’s original survey in 2003. They are listed from the highest to lowest returns on investment:

The ROSI Principle

ROSI = Return on Staging Investment

ROSI means seller's INVESTING in their home with STAGING to MAXIMIZE potential PROFIT.

FACT:  Nationally, the Average Price Reduction is 5 - 10%

$150,00 Home=7.5-15,000 Less

$250,000 Home=12.5-25,000 Less

$500,000 Home=25-50,000 Less

The investment in Staging is always less than the first price reduction.

Bedroom Before Staging

The National Association of Realtors survey of selling price vs. asking priced based on length of time on the market:

• 4-12 weeks averaged 5% less
• 13-24 weeks averaged 6.4% less than list price
• 24 weeks or more averaged 10% less than the list price

The longer a home is on the market, the less a home will sell for.

Bedroom After Staging